This Valentine’s Day, we are here to help show your retailers some extra special attention. Whether you need to boost your tenant engagement or you’d simply like to say thank you for all their hard work, we have the perfect way to make them feel loved.
How it works
The campaign engages with your tenants in a fun and interactive way, setting them a task or asking a question each day. One winner is then selected and rewarded with a prize of the day. We recommend the prize is sourced from another centre retailer and promoted alongside the competition, giving that extra exposure to the store.
Valentine’s Day package
The basic package for a four day Valentine’s Day campaign cost £325.
If you would like to discuss a bespoke campaign running over a different period of time please get in touch with your Account Manager or email us on firstname.lastname@example.org.
- Survey feature for the duration of the campaign
- Full set up and maintenance of the entry buttons for each day
- Full setup and scheduling of the survey questions for each day
- Full removal and cleanup of the buttons/content post campaign.
- Assistance with the competition questions/tasks
What’s not included:
- Retail liaison
Case Study: EMPORIA, Malmo, Sweden
24 DAYS OF CHRISTMAS
The campaign was first trialled at Emporia Shopping Centre, where Mallcomm launched in September 2018 and headed up by Christina Holst, Regional Marketing Manager. For Christina, the primary goal was to show appreciation to the retailers but at the same time entice them to use Mallcomm on daily basis and get more familiar with the structure of the app by hiding answers to the competition questions in the content.
For 24 days leading up to Christmas, the competition became the talk of the town at Emporia. In total, the centre saw 1.370 entries and the usage has increased by an outstanding 110%. In some stores, the engagement went up by as much as 650% and in December alone, Mallcomm was downloaded 282 times.
“The campaign started as a bit of fun but it soon became apparent that it was going to be an unprecedented success! The dedication and enthusiasm from the retailers exceeded my expectations, as well as the entry numbers and engagement level. The bar has been set high but we are confident we can grow the competition and beat the original results over and over again!”
Christina Holst, Regional Marketing Manager, Emporia Shopping Centre